Nicotine Content in E-Liquids: How ePuffer’s True Nicotine Formula Helps Canadian Vapers

One of the most common questions new vapers ask is: “How much nicotine is in my vape juice?” and “What’s the right nicotine strength for me?” If you’re switching from cigarettes to vaping in Canada, understanding nicotine levels is essential - especially if your goal is to cut down or quit smoking.

At ePuffer, we developed the True Nicotine Formula to make this transition easier. Our approach is based on a per unit calculation (where one “unit” equals one cigarette), helping smokers understand exactly how much nicotine they are consuming when they switch to vaping.

Understanding the True Nicotine Formula

If you smoked before, you might remember when cigarette packs listed TAR and nicotine content right on the box. For example, a “regular” cigarette often contained about 1.0mg of nicotine per unit. That meant one cigarette equaled 1mg of nicotine, and a full pack of 20 cigarettes added up to 20mg.

To simplify things for vapers, ePuffer designed nicotine strengths that mirror this “per cigarette” measurement:

• 1.2mg - Regular

• 0.6mg - Mild

• 0.3mg - Light

• 0mg - Zero Nicotine

This formula helped smokers quickly match their old smoking habits to the right vape strength when switching to e-liquids or disposable vapes online in Canada.

What is a “Unit” in Vaping?

Through research with over 500 smokers worldwide, we discovered that the average cigarette takes about 15 puffs to finish. That became our “unit.”

When designing our Magnum SNAPS cartomizers, we set one cartridge at 1ml capacity = 300 puffs. Using our formula:

• 300 puffs ÷ 15 puffs (per unit) = 20 units

• 1 cartomizer = one full pack of 20 cigarettes

For example, a 24mg/ml e-liquid (2.4%) works out to:

• 24mg ÷ 300 puffs = 0.08mg per puff

• 15 puffs (one cigarette unit) = 1.2mg nicotine

This gave vapers a clear way to understand nicotine consumption when switching from cigarettes.

Puff Count vs. Nicotine Intake

Since everyone vapes differently, the amount of nicotine consumed per “cigarette equivalent” can vary. Here’s a quick breakdown (based on 0.08mg nicotine per puff):

• 9 puffs = 0.72mg

• 10 puffs = 0.80mg

• 12 puffs = 0.96mg

• 15 puffs = 1.20mg

• 16 puffs = 1.28mg

This data helps vapers find the right balance for their nicotine e-liquids and avoid overconsumption.

Switching to Percentage-Based Nicotine Labelling

Since October 2018, ePuffer has transitioned to percentage-based nicotine labels (mg/ml), aligning with Canadian, FDA, EU, and UK vaping regulations. Most Canadian vapers today are familiar with this standard:

This shift makes it easier for vapers across Canada to compare nicotine strengths in vape juice, disposable vapes, and vape pods when shopping online.

Why It Matters for Canadian Vapers

Whether you’re trying to quit smoking, cut down on nicotine, or simply find the right strength for your vaping style, ePuffer’s True Nicotine Formula provides a transparent way to measure your intake.

When you buy vape products online in Canada, knowing how nicotine levels translate from smoking makes your switch smoother - and helps you enjoy vaping as a safer, smoke-free alternative.